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Research papers

The digital day

People have more flexibility and choice than ever before when it comes to what, how and when they access media content and use communications services. The research presented here provides a snapshot of people's media and communications behaviour...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Kate Reeve, Jane Rumble, Guy Holcroft
Companies: GfK, Ofcom
October 21, 2010
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Citation

Reeve, Rumble and Holcroft (2010a, October 21). The digital day. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-digital-day


Research papers

Consumer engagement with digital communications services

How can organizations influence consumer engagement in the converged world?This paper highlights a variety of opportunities to promote UK consumers' engagement with digital communications services. A single theme unites all of these opportunities:...

Catalogue: Telecom 2006
Authors: Kate Reeve, Dave Saville
Company: Ofcom
October 8, 2006
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Citation

Reeve and Saville (2006a, October 08). Consumer engagement with digital communications services. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-engagement-with-digital-communications-services